What will IABC Indianapolis look like in 2017 and beyond?

March 2nd, 2017 by Jeff Hutson | Permalink

Dear IABC members and friends:

What will IABC Indianapolis look like in 2017 and beyond? Do we have a future?

We urgently need your help in answering these questions.

Over the decades, IABC members have made great friends, attended excellent lunch events, and discovered new ideas at powerful all-day conferences. But, in recent years the chapter has seen member engagement and participation evaporate.

IABC Indianapolis is struggling, with a little good news and a little bad.

  • Chapter events:
    • Good: In the last two years, we’ve attracted 90 non-members to educational and networking events, and earned positive marks from attendees.
    • Not so Good: However, in that same time period, only seven paid chapter members (other than board members) attended any event.
  • The board:
    • Good: We’ve had a dedicated and hard-working board with years of IABC experience.
    • Not so Good: With attrition, the board has dwindled to three people who have served for many years, with no new board recruits – who must be members – in sight.
  • Finances:
    • Good: Financially, we’re in solid shape.
    • Not so Good: We cannot remain solvent forever without member engagement.

Opportunities, not defeat

When old answers fail to answer new questions, it is time for new thinking. Together, we have an exciting opportunity, if you believe IABC needs to remain in Indianapolis.

In mid-March, IABC Indianapolis will hold two informal meetings to give you an opportunity to step up to the plate with a willingness to get involved.

Morning

  • Date: Wednesday, March 15
  • Time: 8 a.m. – 9 a.m.
  • Location: General American Donut Company
    827 S East Street, Indianapolis, IN 46225
  • Free registration

Afternoon

  • Date: Thursday, March 16
  • Time: 5 p.m. – 6 p.m.
  • Location: One North Capitol Building
    1 North Capitol, Indianapolis IN 46204
    (1st Floor Conference Room)
  • Free registration

If you cannot attend, feel free to email us with ways you would like to help build a future for IABC Indianapolis.

Sincerely,

Your IABC Indy board

Jeff Hutson
President
jeff.hutsonATRelationalGravityDOTcom

Jenny Hawke
Vice President, Finance
jenniferlynnhawkeATgmailDOTcom

Raquel Bahamonde
Vice President, Administration-Secretary
raquelbahamondeAThotmailDOTcom

Hyper-local and Targeted: Pitching your Message with Precision

August 7th, 2016 by Jeff Hutson | Permalink

  • Date:
    Friday, August 19, 2016
    Registration: 7:45 a.m. – 9:15 a.m.
  • Location:
    Harding Poorman Group
    4923 West 78th Street
    Indianapolis, IN 46268
  • Price:
    IABC Member: $8
    IABC Friend: $10

Consumers take action when the message hits close to home, whether a specific neighborhood, school or special interest. Join IABC Indy Aug. 19 for a continental breakfast and panel discussion on the growing area of hyper-local and targeted news publishing.

Our expert panelists spend each day delivering highly-targeted news to defined geographic and special interest audiences. Learn from them how they engage their readers and viewers and how you can effectively pitch messages that get their attention.

Our Panelists

Tom BrittTom Britt
Publisher & Founder
TownePost Network, Inc.

With more than 20 years in the publishing industry and 15 in the Internet, Tom has a unique entrepreneurial background combining print and Internet marketing with the hyper-local publishing concept.

More than 12 years ago Tom, his wife and four kids huddled around a kitchen table assembling their first issue of the Geist Community Newsletter. It was mailed to just over 2,800 homeowners around Geist. Today, his TownePost Network reaches more than 130,000 homes and businesses each month in Indianapolis area communities including: Avon, Greenwood, Fishers, Carmel, Zionsville, Broad Ripple, Center Grove and Geist.The TownePost Network is now a registered franchise looking to expand beyond the Indianapolis Metro area.

Tom is deeply involved in his community and local philanthropy. Perhaps his most notable nonprofit start-up is the Geist Half Marathon which he founded 2007. To date, the Geist Half Marathon has raised over $380,000 for to “promote health and wellness in Geist area schools.”

 

Shannon Cagle DawsonShannon Cagle Dawson
Multi-media Producer
Inside INdiana Business (IIB) with Gerry Dick
WFYI Public Media

Shannon Cagle Dawson is a multi-media producer for both Inside INdiana Business (IIB) with Gerry Dick and for WFYI Public Media. For IIB she produces TV and web content on business-centered education issues as well as a quarterly sustainable energy e-newsletter in partnership with Energy Systems Network. For WFYI, she produces documentaries and political programming on the TV side; on the radio news side she produces the twice-weekly talk show No Limits, hosted by John Krull.

Previously she spent 15 years at WISH-TV, where she produced daily newscasts and special projects. More recently she has revived a former WISH-TV product, the Weekend Gardener for Boomer TV and Indy Boomer Magazine.

She is also the broadcast producer for the Indiana Debate Commission, as well as having been an adjunct professor of broadcasting at her alma mater of Butler University for over 20 years.

 

Steve GreenbergSteve Greenberg
Executive Vice President & Founder
Current Publishing, LLC

Steve Greenberg, executive vice president, and Bran Kelly, president, founded Current Publishing, LLC on Aug. 31, 2006, and launched their first title, Current in Carmel on Oct. 23, 2006.

With heavy background on the sales/operations and publishing sides of the industry, respectively, they combine more than 70 years of veteran experience in serving communities with important information and advertising partners with key, targeted messaging.

As of today, Current also publishes for Westfield, Noblesville, Fishers, Zionsville and Geist, totaling 123,758 households each Tuesday by U.S. Mail.

Event Details + Registration

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