Join us at the Black Acre, a small batch artisan brewery and tap room in historic Irvington. Meet up with old friends and new, find out what IABC has planned for the summer and enjoy a brew — or two!

It’s just $5 for IABC and PRSA members and $10 for non-members. The appetizers are on us!

Please register by Thursday, May 17 at noon.

We talk about crisis communication often in our profession. But few events in recent Indiana history have been as shocking and gripping as last August’s stage collapse at the Indiana State Fair.

Captain David Bursten, commander for the public information center at the Indiana State Police and immediate past president of the Indiana Public Relations Society, will recount the communication activities immediately following this tragedy.

In his role, Captain Bursten and his staff handle some of the worst tragedies in Indiana and work with the media constantly to keep the community informed. He will share lessons and insights from their work.

Free parking is available in lots to the north and south of the building.

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Top 10 Video Dos and Don’ts
March 20, 2012 | 4-5 p.m. | Franklin University | 8415 Allison Pointe Blvd  Indy 46250

Lights! Camera! Confusing, time-consuming, and expensive…

The problem with getting started with online video is that often nothing ever happens past getting started. Time or budget gets in the way, or skill sets don’t measure up and the benefits of using consistent, relevant online video are never realized.

In this session, we’ll go over the pitfalls, common mistakes and best practices to jumpstart your online video strategy and get you on the path to success.

About our Speaker

With more than 10 years’ experience in digital content creation, as CEO of 12 Stars Media Productions, Rocky Walls works with businesses to create video that’s so real and simple it changes audiences into relationships. In 2009 he received a nomination for the Most Influential Social Media Up & Comer and in 2010 his company was nominated as Indiana’s Most Ethical Company at the Indiana Social Media Summit.

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The Indianapolis Museum of Art has achieved global status as a groundbreaking arts museum. In the past year alone, IMA has secured more than 70 million print media impressions in U.S. newspapers and magazines, including placements in The New York Times and The Wall Street Journal.

The IMA’s public affairs team will share insights into:

1. Achieving balance between local and global outreach;
2. Making online communications meaningful;
3. Targeting public relations for maximum effectiveness.

About our Speakers

Katie Zarich is deputy director for public affairs at the Indianapolis Museum of Art, leading the team that is responsible for marketing, public relations, government relations, visitor services and legal affairs. Prior to joining the IMA in 2005, Katie worked at the Capital Improvement Board of Managers of Marion County and in the office of Mayor Bart Peterson. She is a graduate of Indiana University, where she majored in political science and religious studies, earned a certificate of business, and earned a law degree through the I.U. School of Law.

Meg E. Liffick is IMA’s assistant director of public affairs, directing the everyday operations of the museum’s marketing, online communications, corporate partnership program and quarterly magazine. She also has orchestrated IMA’s presence on YouTube, Flickr, Facebook and Twitter. Previously she was marketing manager at the Solomon R. Guggenheim Museum in New York City. An adjunct faculty member at IUPUI, Meg is active with Second Story, an organization that teaches the power of creative writing to children and young adults.

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Last Summer, one headline sent a jolt through the Indianapolis communications community:

PR firm Hetrick Communications closing shop

According to an August 30, 2011 article in the Indianapolis Business Journal, Bruce Hetrick was closing one of the largest PR firms in Indianapolis due in part to changes in the PR/marketing field.

But there’s always a story behind the story. And all good stories have an epilogue.

For our first event of 2012, Bruce Hetrick will share:

• Lessons learned from leading a successful PR firm for 18 years.
• Insights on the changing public relations and marketing landscape.
• His plans for the future.

Join in the conversation with Bruce and other communications professionals about what lies ahead.

Details & Registration » Hurry, registration ends January 13 at 5:00!

On the 14th of December, we’ll toast the holidays at The Libertine, a swanky downtown purveyor of liquor and fine edibles. We’ll see you there for a drink, a laugh, and a look ahead at 2012.

It’s just $5 for IABC and PRSA members and $10 for non-members. Your ticket includes free appetizers and one free drink.

Please register by Friday 12/9 at 5:00.

The campaign far outreached its goal … to the extent of an unprecedented $40 million gift to the hospital from local philanthropists Sidney and Lois Eskenazi. At this point, the communication journey switched course to integrating the Eskeanazi name with the Wishard brand, while charting the future of a new healthcare brand in central Indiana.

You’ll learn how:
1. Discussions with major donors impacted Wishard’s communication leaders;
2. Planners rolled out a strategic announcement to internal audiences prior to external PR;
3. The brand is evolving into Eskenazi Health Services.

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You’ll learn how the state’s planning team:

• Charted a course to implement a public awareness campaign;
• Used social media to create interface among participants;
• Tracked metrics to measure campaign effectiveness.

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Take advantage of Membership Month: Join | Renew

You’ll learn how Palladium planners:

• Charted an effective public relations road map;
• Engaged the right partners to grow a concept to reality;
• Kept plans on task, culminating with a highly publicized grand opening.

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