[event] November 15: Eskenazi – A Gift. A Name. The New Wishard.

October 18th, 2011 by Jennifer Rarick | Permalink

As the result of a successful referendum campaign in 2008, the Health and Hospital Corporation of Marion County secured bond funding for construction of The New Wishard Hospital.

The campaign far outreached its goal … to the extent of an unprecedented $40 million gift to the hospital from local philanthropists Sidney and Lois Eskenazi. At this point, the communication journey switched course to integrating the Eskeanazi name with the Wishard brand, while charting the future of a new healthcare brand in central Indiana.

You’ll learn how:
1. Discussions with major donors impacted Wishard’s communication leaders;
2. Planners rolled out a strategic announcement to internal audiences prior to external PR;
3. The brand is evolving into Eskenazi Health Services.

Details and Registration »

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[event] October 18: A Modern PSA Campaign

September 20th, 2011 by Jennifer Rarick | Permalink

The Indiana Secretary of State’s office used electronic outreach — Twitter, online ads and Facebook — to successfully implement a public awareness campaign educating Hoosiers about the perils of online investment fraud. As a result of the campaign, 871 Hoosiers interacted with the Indiana Investment Watch website.

You’ll learn how the state’s planning team:

  • Charted a course to implement a public awareness campaign;
  • Used social media to create interface among participants;
  • Tracked metrics to measure campaign effectiveness.

Details and Registration »

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